One Wash

The One Wash project wants to make fast fashion more sustainable. Most attempts to make fashion less wasteful focus on creating slow and durable relationships with our clothes. But we simply cannot care for all our garments in such a way. As Ed van Hinte says: you can only have so many best friends.


The One Wash Project imagines a different relationship with our clothes: one in which fast fashion and slow fashion live side by side in our wardrobes, just like they do now.consumption cycle and product lifecycle match
But in this scenario fast garments are actually made for short use, in every part of their design. Slow garments are, in the same fashion, carefully designed to last forever.
Designing garments for a specific kind of use, with their lifecycle in mind, allows the industry to work with the behavior we have as consumers rather than trying to change it (which is a very tricky business).

This life-cycle thinking has its applications in design in general, and of course in for instance the packaging industry. In fashion design the idea has been gaining momentum in recent years, but commercial applications are yet far away. Combining big data and the internet of things to learn more about the way garments are used, companies and brands could have all the information necessary to design for a specific kind of use. What is lacking at the moment are suitable, fashionable materials with a short lifespan and low environmental impact.
user session One Wash

The One Wash project pretended to be big data for a while and tried to find out which garments are used for only a short time and what their design characteristics are. We looked into consumer behaviour and specifically built relationships with the target group for cheap, fashionable items: young girls, who buy 3 times as much clothing as women over thirty, but on a much tighter budget.

All this provided insight into what the garments for short life should look like, what they should cost and how they should be disposed of. We translated the research into fictional prototypes (carefully designed on trend) and used these in a short fashion film making the girls, the garments and their use come alive.

We used the film to inspire material scientists to get involved in developing a short-life material for use in fashionable textiles: a warm-watersoluble biobased polymer (to dissolve during laundry).